Wellness House —
A cohesive visual identity for a wellness destination.
- Brand Design
- Visual Design
- Web Design
An agency contacted me to assist in creating a new branding concept and redesigning the website for Wellness House, a place where people can live a relaxed and wellness experience. My goal was to develop a cohesive visual design that aligns with the principles of the wellness lifestyle.
A brand that fits with the company culture
Wellness House is a natural place where people can release stress, heal, replenish, and rejuvenate their body, mind, & soul.
My task was to create a concept for a new logo that represents the company's values. I chose to combine a house shape with a lotus flower to symbolize wellness and a serif font to convey a sense of professionalism and luxury.
Crafting a cohesive and consistent brand experience
As part of my mission to redesign Wellness House's website, I also created a brand guide.
A brand guide is an essential document that outlines the visual and verbal elements of a brand, including the logo, colors, typography, and messaging. It serves as a reference for all internal and external communications, ensuring consistency in the representation of the brand.
This is especially important for a company like Wellness House, which aims to promote wellness and professionalism.
Designing a modern and user-friendly website
Continuing with the re-design project, I focused on creating a new user experience for their website. I aimed to design a website that aligns with the company's values: natural, nurturing, and collaborative.
To achieve this, I utilized a color palette inspired by nature and incorporated elements such as images of plants and soothing typography. I also incorporated design elements that promote a people-friendly experience, such as a clean and modern layout, making it easy for users to navigate and find the information they need.
Overall, the new design emphasizes the company's commitment to providing a peaceful, nurturing environment for its customers while also promoting a sense of collaboration.
