Brand & Web Design Partner for Growing Startups
Partner with a visual designer to refine your brand visual identity and create high-performing Webflow websites built for growth.
As an independent visual designer, I specialize in designing visual identities, high-converting websites, and digital products.
I partner with design-driven startups and agencies, where design is chaotic but fun.
I enjoy wearing multiple hats and solving complex challenges with growth-focused design.
One creative partner for all your needs
Visual Identity
- Design your new dream brand identity
- Scale your marketing operations with a brand guide
- Tell your brand story with beautiful design assets
Web Design
- Attract more visitors
- Increase your website conversions
- Scale and grow with a design system
Webflow Development
- Increase brand trust and conversions
- Build your website with Webflow
- Scale and grow with a design system
What people say
“Working with Juan was an excellent experience. He struck a valuable balance between sharing his expert vision and actively listening to my ideas and needs. I felt supported in every important decision of the project. Something I also value greatly is his judgment: he knows when to propose something new and when to leave space for you to decide.”
Ka Kei Ho
“Juan is an amazing designer. He takes vague concepts and turns them into outstanding graphics. Over the years, I've seen him create everything from tiny icons to full-fledged responsive websites.”
Chris Ellington
"Juan is AWESOME! I have been honored to work closely with him over the past few years, and he is a rare find! Juan’s design skills are seriously top-notch, but what really sets him apart are his active communication skills, his receptiveness to feedback, his high standards & his attention to detail.”
Kassie Bachmann
"Excellent professional, very attentive to details, to the project specifications, and fulfilled in the established times, based on current trends and user satisfaction."
Hyrum Palmero
“Juan is a great professional with knowledge and a lot of talent. I highly recommend him. We have worked on different web projects in information architecture and design. Juan has been fundamental in the growth of our digital agency.”
Andrés Malet
“Juan is an amazing designer, creative and innovative in his approach to project. Have enjoyed working with him over couple of years. He is quick, smart and always comes up with new creative designs, I highly recommend him.”
Kush Thakkar
About me
I’m Juan, a multidisciplinary digital designer living in the vibrant city of Medellín. I’m currently leading design at Qdrant.
For the past 10 years, I’ve worked as an independent designer, partnering with startups and agencies to solve real business problems through design.
Multidisciplinary Digital Designer
Multidisciplinary Digital Designer
Multidisciplinary Digital Designer
Sharing ideas with the Webflow community
Crafting pixels at my favorite place
Finding balance offlineI’m passionate about design and gaming. When I’m not playing in Figma, you’ll find me supporting the Webflow Colombia community or exploring the best coffee spaces in my city.
See more about me at @thejuanmac.
Questions? Answers ;)
Do you work on single projects or design retainers?
Working with me is pretty flexible. You can consider me a part of your team, and I blend with your business and strategy. Here’s how it works:
One-time Projects – We define a clear scope, timeline, and deliverables upfront. It’s ideal for branding, website design, and Webflow development.
Design Retainer – A subscription-style engagement where I act as your dedicated design partner, providing continuous support for branding, web, and marketing needs. This is for teams that need consistent, high-quality design work without the overhead of hiring in-house.
In both models, projects are managed in Notion, and communication is handled via Slack or email. All projects follow a structured workflow to ensure smooth execution.
Do you only use Webflow to build websites?
Yes, Webflow is at the core of my website strategy and workflow. I exclusively use it to build clean-code, optimized, and interactive websites.
Webflow's design possibilities are endless, and its SEO features are perfect for aligning with your content and positioning strategy.
Can you help me only with Webflow development?
Yes, if you already have a website design and are seeking assistance in building it or migrating your existing site to Webflow, I can certainly help you with that.
Can you help me maintain my website after building it?
Yes, you won't be left alone with your new website. Although it's very easy to maintain a Webflow site, I can assist you with maintenance, content and design updates, and SEO optimization after the launch.
Are you available for full-time work?
No, right now, I'm focusing on helping startups and business owners independently. However, if you are a company looking for a long-term relationship with a designer on a contract basis, I would love to start a conversation with you and see how we can work together.
What tools do you use?
I use a variety of tools to design and create. For design, I work with Figma, the Adobe Suite, and several AI tools. For development, I rely exclusively on Webflow. For communication, I use Slack and Loom videos to share updates, but I’m also flexible and meet you where you are.