Circular Systems —
Enhancing design for a sustainable textile company.
- Visual Design
- Web Design
Circular Systems aims to convert waste into high-quality fiber, yarn, and textile products.
The company had an existing website, but as it expanded, the need for a revamped content structure and improved design came to light. I collaborated with an agency to revamp the website's structure and enhance its overall design.
Understanding the website's goals
In this particular project, we had the objective to design a better visual experience around the new content and some key elements of the business, such as:
- 1 Storytelling elements to convey the message
- 2 New content layout and design
- 3 Showcase their product benefits
- 4 A simple way to get in touch with clients
We established a visual style and applied it to all new content while emphasizing their products and their benefits. We chose a minimalistic style with soft textures, and incorporated imagery of nature to reflect the company's eco-friendly philosophy.